As a business owner, getting the word out about your products or services can be a real challenge. Whether you want to keep your current customers happy or bring in new ones, having an effective marketing plan is really important. Traditional ways of advertising, like print ads and flyers, are expensive and not as effective as they used to be. These days, digital marketing is the way to go because it’s efficient, doesn’t cost as much and reaches lots of people. In this article, we’re going to talk about two popular types of digital marketing: SMS marketing and email marketing.
SMS and Email Marketing: A Direct Way to Connect
SMS and email marketing are two great ways to connect directly to your customers. To have a successful SMS or email marketing campaign, you need two things: attention-getting messages and people who want to hear from you. It’s easier than you might think to get people’s phone numbers and email addresses. One good way is to offer guest wifi to your customers and ask for their contact info when they log on for internet access.
Building a Customer Database with Guest Wifi
Almost every modern business offers guest wifi to its customers. It’s not just a way to stay competitive and bring new customers in; it also makes customers happy. One important thing about guest wifi is the login page, which customers see before they can use the internet. You should set up your login page to collect phone numbers or email addresses. Then you can use your customer database for SMS or email marketing. Having a customer database makes digital marketing easier.
Starting an SMS or Email Marketing Campaign
When sending SMS and email marketing you can send short but persuasive messages straight to their phones or email inboxes. Simply connect your customer database to your SMS or email marketing platform and automatically send out marketing messages, promotions, review requests, or a welcome series. That’s why SMS and email marketing are super important for new businesses that want to get their message out there and it’s really simple to do. Since you are marketing directly to new and existing customers, you can be direct and specific in what you are offering.
Monitoring your Marketing Campaigns
Once your SMS or email marketing campaign is running, it’s crucial to watch how it’s doing. Certain metrics, such as open rates, help you see how well your campaign is working so can make any necessary changes to improve performance. Regularly fine-tuning your messages and offerings will help ensure you get your message across and that it’s well-received.
Conclusion
Marketing is the heartbeat of your businesses. It helps new and existing customers recognize your brand, product, or service, and keeps customers coming back. While there’s no one-size-fits-all solution, SMS and email marketing strategies are easy to use and great at earning repeat business. Since most of the world has a smartphone these days, email ads and text messages are hard to miss. Guest wifi is the easiest way to get these important contact details and build your customer database. Now is the time to harness the power of guest wifi to build your customer database and really boost your marketing efforts.
