Technology plays a major role in our lives and businesses. One way in which businesses are using technology is to collect customer data by offering guest wifi. Many hospitality businesses offer guest wifi, but rarely is there any exchange of data. This is a big missed opportunity for businesses to connect directly with their customers and people nearby. Receiving personal data from people accessing wifi can nurture repeat business, encourage new customers and increase business revenue. Let’s take a closer look at why gathering customer information is important.
Building a Customer Database
When guests input their personal details, such as name, email address, social handle, zip code, birthday, or phone number, this enables the business to know their customer. In turn, businesses can personalize their marketing and promotions. For example, if an Airbnb guest provides their email address when they log into the wifi, the host can use that information to directly communicate special offers. This can encourage repeat bookings in the future.
But it’s not just home-stay businesses that can benefit from collecting guest data. Restaurants can use customer information to send promotions to their customers. For example, if a customer provides their social handle, the restaurant can retarget with a special offer. This helps build customer loyalty and lets the business market directly to the customer.
Another example is when a customer provides their birthday. This becomes a valuable touch point and a great opportunity to reconnect and encourage repeat business. The business can then invite the customer back with a personalized coupon or a promotion.
Another benefit of collecting guest data is to better understand customer habits. Businesses can gain insights into their customers’ visiting frequency and preferences. This includes favorite menu items or the types of events they’re interested in attending. This information can be used to better meet the customer’s needs and tailor the business’s marketing and promotions.
Easy Guest Wifi Solution
To make guest wifi easily accessible to businesses, the Mini by Routie offers a turnkey and affordable solution. The device is plug & play and allows guests to get online using a hotel-style captive portal. The Mini offers a convenient way for businesses to collect customer data in exchange for internet access.
One of the key benefits of the Mini is to automate the collection of customer data. Instead of asking customers to leave a business card in a fishbowl or fill out a form, guests simply enter their details when they connect. This begins an important and personal relationship between the business and the customer that boosts loyalty and can increase business revenue.
Branded Captive Portal
Businesses are able to customize and brand the captive portal with their logo, colors and personalized message. Each business can also choose the data they want to collect and even offer promotional links once the customer gets online. This creates a cohesive and personalized experience for customers. Businesses can also choose to charge for Streaming-Fast access and set a custom price. This makes it possible to offer free internet access and also have a paid tier when faster speeds are required.
Dashboard Insights
The Mini also provides a web dashboard to easily manage and analyze customer data. The dashboard offers insights such as the number of guests who have connected to the wifi, revenue earned, customer return rates and shows the busiest times of day. This information is useful to inform promotional strategies based on customer needs and preferences.
Extended Wifi Range
The Mini comes equipped with a free Edge Extender antenna to maximize guest wifi range. The Edge Extender is a weatherproof antenna that extends wifi up to 10,000 sq.ft. It can be mounted indoors or outside and can be connected to other Edge Extenders or pre-installed access points to enhance range. The Edge Extender makes it so new customers as well as people nearby can easily access the internet in exchange for providing customer data.
Data Privacy
Routie takes precautions when collecting and using guest data to follow all relevant laws and regulations, such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States. Additionally, businesses must be transparent with their customers about how their data is being responsibly collected and used.
Maximizing Value
Collecting customer data is a powerful marketing tool to increase business revenue and build customer loyalty. This kind of database can be used to create personalized marketing and promotions so businesses can build customer loyalty and encourage repeat business. Analyzing customer data can help businesses better understand their customers and tailor their offerings to meet their customer’s needs. The Mini by Routie offers an affordable, turnkey solution for any business looking to increase revenue and improve loyalty through marketing efficiency. It’s time to get started with guest wifi today.
