Case Study

Maximizing Guest Experience and Operational Efficiency at Lark Hotels

Introduction

Client

Aim

Enhance Customer Enagagement

Duration

Current

Results

The implementation of Routie Guest Wifi delivered significant results for Lark Hotels

Expanded Customer Database

2000+

Emails collected in just
two months

Increased Direct Bookings

$10,000

Plus made in direct bookings
in just the first month

Increased Repeat Bookings

$8,000

Plus made in repeat bookings of loyal
guests in the first quarter

About

Lark Hotels, a distinguished boutique hotel group renowned for its immersive guest experiences, spans over 20 unique properties across captivating destinations such as New England and California. Each property is meticulously curated to reflect its surroundings, offering modern amenities and personalized touches that ensure unforgettable stays for guests.

Challenge Overview

Lark Hotels recognized the pivotal role of seamless and secure guest wifi in modern hospitality. Despite initial efforts by their in-house IT team to develop a bespoke solution, the desired standards of reliability and functionality remained elusive.

Solution

Routie Guest Wifi Solution

Routie, a game-changer in guest wifi solutions, exceeded Lark Hotels' expectations by providing a seamlessly integrated, secure, and user-friendly wifi experience for guests.

Routie's features utilized by Lark Hotels included:

Data Collection and Analytics:

Routie’s solution facilitated the collection of valuable customer data, empowering Lark Hotels to nurture guest relationships and drive targeted marketing campaigns.

Robust Security:

Advanced security protocols provided by Routie safeguarded guest data, ensuring compliance with industry standards.

User-Friendly Interface:

Routie’s intuitive interface enhanced the guest experience, enabling effortless wifi access.

Return on Investment (ROI):

While specific expenditure on Routie's services remains confidential, Lark Hotels achieved a significant return on investment through improved operational efficiency and increased direct bookings. The tangible benefits far exceeded the initial investment, affirming Routie's value proposition.

Results:

The implementation of Routie delivered significant results for Lark Hotels:

Expanded Customer Database:
- Lark Hotels amassed over 2,000 emails in just two months, enriching their customer database for targeted engagement and retention strategies.
Operational Efficiency:
- Lark Hotels experienced a remarkable reduction of over 200 hours per month in IT developer and support work, leading to substantial cost savings.
Increased Direct Bookings:
- Routie's solution drove over $10,000 in direct, repeat bookings within the first two months, leveraging the collected emails for personalized marketing outreach.

Conclusion

By partnering with Routie, Lark Hotels not only enhanced their guest wifi experience but also streamlined operations and amplified guest engagement. This proactive approach not only improved customer satisfaction but also solidified Lark Hotels' position as a leader in personalized hospitality experiences.

Revenue-boosting guest
wifi for businesses

The most cost effective way to offer guest wifi, build your
customer database and grow your business revenue.

Ready to Elevate Your Guest Experience?

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a journey to redefine hospitality excellence.

Case Study

Maximizing Guest Experience and Operational Efficiency at Lark Hotels

Introduction