Case Study
Enhancing Guest Engagement and Revenue Growth at Cabo Platinum Villas and Resorts
Introduction
Client
Aim
Enhance Customer Enagagement
Duration
Current
Results
The implementation of Routie Guest Wifi delivered significant results for Cabo Platinum
Expanded Customer Database
4000+
Emails collected in just
three months
Increased Direct Bookings
$100,000
Revenue over six months
Increased Repeat Bookings
12%
Conversion rate on
direct booking
About
Cabo Platinum, a premier villa and resort management company in Mexico, is celebrated for offering luxurious, personalized vacation experiences. With a portfolio of exquisite properties, Cabo Platinum caters to discerning travelers seeking exclusive getaways. The company is dedicated to ensuring every guest has a memorable stay, with services tailored to individual needs and preferences.
Challenge Overview
Cabo Platinum faced a significant challenge in maximizing guest engagement and direct bookings. While many guests booked through online travel agencies (OTAs) like Expedia and Booking.com, the company lacked access to crucial guest data, limiting their ability to foster direct relationships and personalized marketing efforts. This gap resulted in missed opportunities for repeat bookings and targeted marketing campaigns.
Solution
To overcome this challenge, Cabo Platinum partnered with Routie to leverage its advanced data collection and analytics capabilities. Routie provided a robust solution that enabled Cabo Platinum to collect valuable guest information, including emails and phone numbers, directly from their wifi network. This data was then utilized for personalized marketing and retargeting campaigns.
Key Features Utilized by Cabo Platinum:
- Routie facilitated the seamless collection of guest data, empowering Cabo Platinum to build a comprehensive customer database.
- Utilizing the collected data, Cabo Platinum launched targeted marketing campaigns to re-engage past guests and encourage direct bookings.
- The user-friendly interface of Routie ensured guests had an effortless wifi experience, contributing to overall satisfaction.
Return on Investment (ROI):
While the specific investment in Routie’s services remains confidential, the benefits realized by Cabo Platinum far exceeded the costs. The enhanced data collection and subsequent increase in direct bookings translated into significant revenue growth, affirming the value of Routie’s solution. The ROI was calculated at 200% within the first six months.
Results:
-
Increased Direct Bookings:
- LaLeveraging the collected guest data, Cabo Platinum saw a 10% increase in direct bookings, translating to an additional $100,000 in revenue over six months. This was a substantial improvement, particularly given the previously stagnant growth.
-
Effective Retargeting Campaigns:
- With access to over 5,000 emails and phone numbers, Cabo Platinum successfully executed retargeting campaigns, achieving a 20% open rate and a 15% click-through rate, leading to a 12% conversion rate on direct bookings.
-
Expanded Customer Database:
- In just three months, Cabo Platinum amassed over 4,000 new customer contacts, enriching their database for ongoing engagement strategies.
Conclusion
By integrating Routie’s data collection and analytics capabilities, Cabo Platinum not only improved their guest wifi experience but also significantly enhanced their marketing efforts and revenue streams. This strategic move not only boosted customer satisfaction but also reinforced Cabo Platinum's position as a leader in luxury hospitality.
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